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Ford Academy
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Traineroo created and delivered modules for Ford Academy covering communication, service, and sales skills. Practical, scenario-driven, and ready for daily use. Across Ford dealerships, participants gained confidence in customer conversations, closing deals, and leading service excellence. The result: empowered dealer teams delivering stronger performance and customer satisfaction
About Ford Academy
Ford Academy is the academy for training and development, serving the 120 Ford dealerships in the Netherlands. The academy supports sales and service professionals with training modules that strengthen skills, knowledge, and customer focus across the dealer network. In the competitive automotive industry, customer interaction and service quality directly influence loyalty and revenue. Equipping dealership staff with communication, service, and sales skills is essential for Ford Academy to drive dealer performance.
How Traineroo Contributed
Traineroo developed and facilitated training modules (Learning design) for Ford Academy, aimed at upskilling dealership employees. Topics included communication, service excellence, and sales skills, designed to be practical and directly applicable in daily dealership operations. By focusing on role-specific challenges, participants gained confidence in handling customer conversations and closing sales. Each module combined interactive learning with real-life scenarios to maximize impact. With these interventions, Ford Academy strengthened the capabilities of its dealer teams, improving both employee confidence and customer satisfaction.
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