Culture Design & Activation
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Mestrini
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Traineroo worked with Mestrini on Brand DNA, culture, and sales & service training to elevate customer experience in retail optics.
About Mestrini
Mestrini is a Dutch optician known for premium eyewear, craftsmanship, and personal service. The company blends medical expertise with retail excellence, offering customers not only high-quality products but also an outstanding service experience. For Mestrini, aligning culture and customer experience is key to standing out in a competitive retail market. Strengthening DNA, sales, and service practices helps to keep delivering a consistent premium experience.
How Traineroo Contributed
Traineroo partnered with Mestrini on Brand DNA development, defining the cultural and service foundations of the company. We activated this DNA through culture workshops, making values and behaviors tangible for employees. To boost performance, we delivered sales and service training programs tailored to retail optics. Employees learned how to create memorable customer experiences by combining technical expertise with hospitality. These interventions aligned culture, service, and commercial effectiveness, ensuring Mestrini continues to deliver both excellence and warmth.
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