If you think you are too small to make an impact, try sleeping with a mosquito in your room.
Marjan regularly shares articles, interviews and white papers related to social entrepreneurship, sales & marketing and the development of sustainable business models. Stay informed about new articles from Marjan de Jong and the other #TeamTraineroo authors? Sign up for our monthly Traineroo Update.
Do you recognise these moments, that your mind is drifting away, and you think about all the things that you could do to make this world a better place? If only you had the perfect idea. If only you had more time. If only you knew how to move it forward… Stop beating around the bush. If you want to change the world, start a business! We will show you which 7 steps you have to take to launch your business for good.
Business models for good are business models for companies that want to create impact. With the use of one of these models, you are contributing to a solution of a social problem in the core of your business. For commercial companies, like TOMS, who was one of the first to use the business model “one for one”; for foundations who want to grow, like Dance4Life, who laid the foundation for explosive growth with their business model “social franchising”; and for social entrepreneurs, like Peerby, who enables neighbours to borrow or rent things from each other with their multisided platform.


I experienced Marjan de Jong as a manager that truly knows how to empower her team members. Leadning and guiding you in a way that gets the best out of you, she knows how to intrinsically motivate. Furthermore she is a strong strategist who never looses sight of the overall picture and objectives set, she knows well how to influence and engage the different stakeholders involved to go along in the same direction. Marjan knows how to deliver under pressure, keeps her cool, sets the right priorities and act accordingly. Her enthusiasm and energy is infectious!


Marjan de Jong is someone who always has her priorities straight, is very down to earth and can work under a lot of pressure. Furthermore she is very enthusiastic and passionate about the business. It was very nice to working with her!