ABOUT REVENUE MANAGEMENT BASICS
Revenue Management complicated? After this training you will look at your product, service and target audiences in a different way! Revenue Management (or Yield Management, not exactly the same) is best known from ‘price differentiation’ in aviation and the hotel industry. But very easy to apply in other industries to optimize revenue. Get to know the basic principles of Revenue Management and boost your revenue. The starting point of Revenue Management is a transient product or service. Think of supermarkets and people who offer services. Such as for example a trainer or an accountant. But you can also apply the principles of Revenue Management in a restaurant, conference center or the workshop of a car company. Or even in the (road) construction industry. Do you want to learn more about Revenue Management and Yield Management, and learn how you can apply this in your line of business? Do you want to optimize revenue from your product or service? This training will provide you with all the insights and tools you need!
Learning is a continuous process. Participating in a 1-day Revenue Management training will be inspiring. You will gain knowledge, exchange experiences with other participants and learn how to apply Revenue Management in your line of business. And then … you will have to apply what you have learned in practice. And that’s not easy! In most training courses, the change needed is a behavioural change. And you’ll need more to make that happen! That’s why we work with ‘learning journeys‘. In addition to a number of fixed learning journeys (Impact Level 1 – 4), we offer over 20 additional learning modules for our Revenue Management Basics program. By default, this training comes with Impact Level 1. What that means? Have a look at your learning journey below.