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Customer Journey Design

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See your business through your customer’s eyes. Great experiences don’t happen by accident, they’re designed. In this one-day workshop, we help your team map the customer journey, uncover moments of truth, and identify opportunities to elevate your customer experience. Practical, creative, and tailor-made for your brand.

About Customer Journey Design

Customers remember how you make them feel. Every interaction (online, on the phone, in person) adds up to an experience that either strengthens or weakens their connection to your brand. The Customer Journey Design Workshop helps you see your business from the customer’s perspective and design experiences that truly make an impact. During this interactive workshop, we guide your team through the process of mapping your current customer journey: identifying key touchpoints, emotions, and friction points. Together, we uncover the moments that matter most. The ones that create memorable experiences and boost your brand value.

From there, we move into design mode. Using proven tools and creative techniques, participants develop ideas and practical actions to enhance the experience across every stage. From first contact to long-term relationship. The result? A clear, visualized customer journey map with prioritized improvement areas and actionable next steps. The workshop creates alignment across teams, connecting people, brand, and customer expectations. Whether you’re in hospitality, retail, services, or B2B… this workshop turns insight into action and brings your customer experience strategy to life!

Training Factsheet

For Whom

This workshop is designed for:

  • Cross-functional teams that impact the customer experience (operations, marketing, HR, leadership, etc.)
  • Organizations wanting to strengthen alignment around customer-centricity
  • Teams preparing to launch or redesign products, services, or processes
  • Leaders and professionals who want to connect brand promises to daily practice

In one day, we combine analysis, creativity, and collaboration. Your team will leave with new insights, alignment, and a clear roadmap for improving the customer experience.

After this workshop, participants will be able to:

  • Understand the concept and purpose of customer journey design
  • Map and analyze the current customer journey across key touchpoints
  • Identify emotional highs and lows that shape the customer experience
  • Recognize gaps between internal perception and customer reality
  • Prioritize improvements that have real impact on satisfaction and loyalty
  • Translate insights into clear actions aligned with brand and business goals

Expect a full-day, hands-on experience combining insight and creativity. We use visual tools, group exercises, and real data to make the journey tangible and actionable.

Topics include:

  • Introduction to customer journey thinking
  • Mapping the current journey: key stages, touchpoints, and emotions
  • Identifying pain points and “moments of truth”
  • Aligning internal processes with customer expectations
  • Co-creating improvement ideas and quick wins
  • Designing future journey experiences
  • Defining ownership, metrics, and next steps

The Customer Journey Design Workshop includes:

  • Intake meetingto define objectives and scope
  • One full day of interactive facilitation
  • Custom-branded workshop materials and templates

Investment: from €3.850 per session (up to 15 participants, excluding location costs and VAT)

 

Optional additional services we offer:

Do you want to learn more about this training program? We’re happy to help you explore the best fit for your team.

Click here to schedule a 30-minute call with one of our learning & development experts. At a time that suits you. No hassle, no back-and-forth emails!

Alternatively, fill in the form on the contact form on this page and we’ll get back to you within 24 hours by e-mail.

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Training Customer Journey Design

Training Features

Are You Ready to Unlock Potential?

Ready to see your organization through your customer’s eyes? Let’s design experiences that build loyalty and bring your brand to life. Contact us today to plan your Customer Journey Design Workshop and turn insight into action.

Explore Other Training Programs

Looking to continue your customer experience journey? Explore Customer Experience Development, Hospitality Training, and Handling Complaints & Objections. Each program helps teams connect people, culture, and brand in every customer moment.