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Upselling in Hospitality

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Boost guest spend through trust, insight and proactive advice. In hospitality, relationships are everything. This 1-day program trains your team to influence guest spend naturally. Through personal service, trust, and insight. Get ready to turn great hospitality into commercial opportunity.
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About Upselling in Hospitality

In hospitality, it’s all about people. Great service creates connection; smart sales increase impact. Upselling in Hospitality is built on the principle that guests buy from people they trust. The right sales skills and proactive advice make the difference,and this training is delivered by real hospitality professionals who know the business. Before the training, each participant receives a digital intake survey to reflect on current strengths, sales habits, and personal goals. When delivered in-company, we also hold an intake meeting with your leadership to align context and objectives. The training day itself is energetic, interactive, and built around experience-based learning.

You will sharpen your ability to quickly uncover guest needs, advice with confidence, and boost average spend without pushing. Participants learn to describe products in terms of benefits, combine features and solutions, and sell modularly. Step by step. The program also addresses sales versus margin, questioning techniques, and building trust in high-pressure situations.

Back in practice, this training is just the beginning. Want (even) better results? We can connect this day to a learning journey: follow-up modules, assignments, on-the-job coaching or mystery visits can be added to deepen impact. Because behavior change takes more than a day, it needs (your!) support and application. By the end of the journey, your guest-facing team will sell with authenticity, understand guest needs more deeply, and raise revenue with confidence.

Training Factsheet

For Whom

This training is relevant for:

  • Employees and managers in guest-facing roles (restaurants, hotels, fast food)
  • Colleagues who interact with guests via phone, email, chat, or in person
  • Front desk, wait staff, concierge, hosts, and anyone who delivers hospitality
Learning Objectives

We design this training to help participants sell with confidence and integrity. Through intake, one full day of training, and follow-up, they will deepen their guest focus and practical sales skills.

After this training, participants will be able to:

  • Quickly gain insight into the real needs of guests
  • Advise with confidence, joy, and clarity
  • Grow proactive sales skills that increase average spend
  • Communicate features and benefits compellingly
  • Work more systematically on optimizing sales and revenue
Training Topics

This program is highly interactive and designed for practice. Expect role play, peer feedback, reflection, and tools you can use tomorrow.

Topics include:

  • What is upselling? Understanding its role in hospitality
  • The potential of upselling and balancing sales vs margin
  • Core sales skills for guest service
  • Building trust early and fast
  • Questioning techniques and guest-needs analysis
  • Modular selling: step by step
  • Why fun matters in upselling
  • Preparation as a key part of sales
Investment

Upselling in Hospitality is more than a training day, it’s part of a learning journey.

This program includes:

  • Digital intake survey
  • One-day interactive training with hospitality professionals
  • Access to a learning journey module (Impact Level 1)
  • Certificate of participation

Optional:

  • Train-the-Trainer (upskilling your operational leaders to boost sales in operations)
  • On-the-job Coaching
  • Mystery Visits & Calls
  • DiSC Assessment (linked to sales)

Investment: from €295 per participant (excluding VAT)

(Pricing may vary depending on group size and customization options.)

Information Request

Do you want to learn more about this training program? We’re happy to help you explore the best fit for your team.

Click here to schedule a 30-minute call with one of our learning & development experts. At a time that suits you. No hassle, no back-and-forth emails!

Alternatively, fill in the form on the contact form on this page and we’ll get back to you within 24 hours by e-mail.

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Training - Upselling in Hospitality

Training Features

  • Duration: 1 days
  • Group size: Max. 15 participants
  • Pre-work: No
  • Intake survey: No
  • DiSC Assessment: No
  • Available as: In-company
  • Customizable: Yes
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Are You Ready to Unlock Potential?

Ready to increase guest spend without sacrificing service? Let’s equip your team to offer more value with authenticity and confidence. Request your proposal today and find out how Upselling in Hospitality can become one of your strongest revenue levers.

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