About Upselling in Hospitality

In hospitality it is all about… people. Sales is a direct result of you hospitality and personal approach. However, you can actively influence the average spend of your guests. How do you (quickly) build a relationship of trust with your guests? The right sales skills and the pleasure of proactive advice make the difference. This 1-day sales trainingUpselling in Hospitality‘ turns you into a real ‘order-getter’. This training is designed for – and facilitated by – hospitality professionals.


The Upselling in Hospitality training is relevant for employees and managers who have direct guest-facing contact in a commercial setting. Whether this is in a Michelin-star restaurant, a hotel or fast-food restaurant. Upselling in Hospitality is also very suitable for employees who interact with guests by phone or online via email, whatsapp and chat. Have a look at the learning objectives and training topics for more information about this sales training!


Prior to the Upselling in Hospitality training you will receive a digital intake survey, asking you to think about what you want to get out of this sales training. What are you already doing very well from a commercial perspective, and which skills and/or behaviors do you want to further develop? On a scale of 1-10, how comfortable are you in upselling? With this information, we ensure the training to match perfectly with your learning goals. When we conduct this training as an in-company program, an intake meeting with the client is also part of the learning journey. Together we will look at the context of personal development within your organization from a broader perspective. Below you will find a brief overview of learning objectives for this training.

  • you are able to quickly gain insight into the needs of guests;
  • you will advice your guests with (even) more confidence and pleasure;
  • you have grown in pro-active sales skills and will be able to increase the average spend;
  • you can describe products in terms of features and benefits to your guests;
  • you will work (more) systematically on optimizing sales and revenue.

Is the ‘Upselling in Hospitality‘ training the perfect match with your learning goals? Request a proposal for an in-company training Upselling in Hopspitality. Do you have (partly) different learning objectives? We are happy to advise you on a tailor-made training program. Fully focused on your team, organisation and learning goals!


The training Upselling in Hospitality is a sales training with a specific focus on upselling. The training is interactive and based on ‘experience based learning’. In short: learning by experiencing! Below you’ll find an overview of the main topics of this sales training.

  • What is Upselling?
  • The potential of Upselling
  • Sales versus Margin
  • Sales skills
  • Building trust
  • Questioning techniques and analysis of guest needs
  • Selling modularly, step by step
  • The Importance of Having Fun in Upselling
  • Upselling = preparing!

At Traineroo, a training is always part of a ‘learning journey‘. All open training courses include ‘Impact Level 1’ by default. Scroll down to learn more about the learning journey included in this training. If you opt for an in-company training Upselling in Hospitality, the learning journey can be optimized with additional modules. How about 1-on-1 coaching from one of our Master Trainers, mystery visits to measure sales activities or tailor-made support in the development of sales skills?


From € 151,00 per participant* (excluding location costs)

Would you like more than 4 employees to participate in the training Upselling in Hospitality? We strongly suggest to have this training take place as an ‘in-company training’. If you want more than 15 employees to participate, we will split up the group or deploy an extra trainer. With an in-company training you can design the ‘learning journey’ yourself. We offer 4 default Impact Levels which, based on your wishes, can be further expanded with, for example, on-the-job coaching or a mystery visit.

* This fee is based on 15 participants, including learning journey ‘Impact Level 1’. Do you want to get (even) more results from this training? You can expand the learning journey by choosing a different learning journey or add separate learning modules.


From € 205,00 per participant* (excluding location costs)

Do you really want to optimally align the training with the learning objectives for your team or organization? We are happy to develop a tailor-made training for you. By using existing content to save costs of course. Depending on the current situation and the desired situation, we determine the learning objectives together. And based on that the most optimal approach. In addition to training and workshops, we also offer over 20 learning activities. From e-learning to virtual training. From mystery visits to gamification assignments and on-the-job coaching. Contact us for (free of charge) advice!

* This fee is based on 15 participants, inclusief learning journey ‘Impact Level 1’, limited adjustments to the training content and additional preparation time from your trainer. 


Any questions about Upselling in Hospitality? We are happy to assist! Please fill in the contact form below, we’ll get back to you within 4 hours (7 days a week between 07:00 – 22:00). You can also reach us by phone during office hours via +31 (0)35 – 23 40 660.

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Training Upselling in Hospitality - Sales Training

From €151 per participant*

1 day + e-learning

Level: Basics

10 colleagues who sell 5 extra cups of coffee every day, that’s about € 50.000 a year …


Learning is a continuous process. Participating in a 1-day Upselling in Hospitality training will be inspiring. You will sharpen your sales skills, gain knowledge and exchange experiences with other participants. And then … you will have to apply what you have learned in practice. And that’s not easy! In most training courses, the real change needed is a behavioral change. And you’ll need more to make that happen! That’s why we work with ‘learning journeys‘. In addition to a number of fixed learning journeys (Impact Level 1 – 4), we offer over 20 additional learning modules for our sales training courses. By default, this training comes with Impact Level 1. What that means? Have a look at your learning journey below.

After registration you will receive a personalized invitation for the Upselling in Hospitality training course. In addition to practical information such as training dates, times and location, we also pay attention to creating context. What does this sales training for hospitality entail? What can you expect and above all: how can you prepare yourself to get the most optimal result?

The Upselling in Hospitality training is connected to learning objectives. But what do you want to get out of this training course? How are you performing at this moment, and what expectations do you have? When will this training be successful for you? The trainer will use your input to prepare for the training. By doing so, the training will be (even) better suited to your development needs.

Before the training kick-off, you will receive an invitation to our learning platform Traineroo.app. An e-learning module is waiting for you. By completing this e-learning module you are (even) better prepared for the training. And all participants will have the same starting point. In the online learning platform you will also get to know the other hospitality professionals.

The time has finally come: the 1-day training Upselling in Hospitality takes place. We believe that people learn by experiencing. Interaction, connection and reflection are the essence of our training courses. And fun. Because developing yourself should be fun too. Our trainers are experts in “managing” energy levels and group dynamics. Our hospitality training courses are exclusively facilitated by Master Trainers with extensive (international) hospitality experience. That is why we guarantee that every participant, including you, will rate the training with at least an 8 (on a 1-10 scale)!

Reflection is part of our DNA. That is why we will evaluate the training Upselling in Hospitality together with you. How did you experience the training? What have been the most important learning moments? How do you look back on your own development during the training? Training should have an effect. We guarantee an average rating of at least an 8 (on a scale of 1-10). Do you rate your experience below an 8? Then we will solve that together. No additional costs apply. Simply because we don’t settle for less!

Completed all parts of the Upselling in Hospitality learning journey? Then you will receive your Traineroo Certificate of Participation. This certificate is added to your learning profile via the online learning environment and can also be downloaded there. Just like all the handouts from this training.




Not exactly what you are looking for? Have a look at the other training courses in “Sales & Account Management“. Or contact us to design the optimal learning journey matching your learning goals. We are happy to assist!

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